TIPTOPSTARS

"Networking is marketing. Marketing yourself, marketing your uniqueness, marketing what you stand for" Comaford-Lynch

The second edition of the SIPEC networking events is about to kick off in a few days. Launched in January at the White House Restaurant in Bonapriso, in just a short space of time SIPEC is creating an impact in the Cameroon business milieu as the must go to forum for business support and advice.

The initiative seeks to promote the spirit of entrepreneurship in Cameroon through identifying entrepreneurs and small businesses and creating a platform whereby their services can be marketed in a fun and light hearted way.

A brainchild of Etonde Martin and hosted by her events management company Sheraiz Delightz – SIPEC an acronym for “Sherai’s Initiative for Promoting Entrepreneurs in Cameroon” was inspired by her stay and consequent revisit to the blossoming city of Nairobi in Kenya.

“I was blown away by how much Kenya had changed when I visited in 2013. The economic activity had given the country a face-lift. I also discovered my school friends had moved up too, some working and most running their own businesses.” Etonde states

“What really struck me was a particular friend who created a once a month forum assisting small businesses with the aid of sponsorship from larger companies. Through her initiative, she has been able to assist and make successful business people out of small artists.” She further adds.

SIPEC 2 will be held at the elegant Star Land Hotel in Bonapriso on April 29^th backed by an array of businesses from different fields such as Rainbow Sports Investments, Teks Design, Graffi, SmartTrack, CRTV, FabAfriq Magazine, STV, Leading Industrial Supplier/Loire Industrie Sud (LIS), Ecobank, Thonbs, AVT Media, AJC Graphic, White House Restaurant, ModeMaison PR among others. The event will focus specifically on the topic of overcoming barriers for doing business in Africa and Cameroon in particular, led by a guest speaker.

“Through SIPEC, our partners will gain exposure, new clients, and new suppliers, finance, mentoring and coaching. We have customised solutions for our partners.” Etonde explains.

For more information on their events, please visit: www.sipec.co.uk

Twitter: @sipeccameroon

Facebook: sipecetonde

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